Medflow Inc., the North Carolina based developer of software solution systems for the ophthalmology industry, will be partnering with Eyemaginations for the integration of Medflow EMR 7.3 and Eyemagination’s 3D-Eye Home patient education offering.

Medflow is a leading provider of electronic health records software focused on ophthalmology. Founded in 1999, the company has a customer-base of over 1000 providers who use Medflow EMR for documenting and managing patient encounters. Eyemagination is a Baltimore-based healthcare media company that provides patient education solutions through a range of animation, design and software applications. 3D-Eye Home is part of their eye-care solutions.

3D-Eye Home consists of a collection of over 50 animated patient-education topics that can be shared via email or take-home discs. The collection offers information on a wide range of conditions such as Astigmatism, Glaucoma, and Conjunctivitis as well as educational material on surgical treatments such as Diabetic Retinopathy, PRK, Refractive Surgery, etc. In the words of Jennifer Lentz, Eyemaginations Director of Marketing, “Conditions are described and treatment options are given so the patients become better informed and are then able to make the best decisions regarding their proper care.”

Beginning November 2009, physicians who use Medflow will be able to share relevant topics from this collection with their patients in the form of email links sent from Medflow EMR. The integration of 3D-Eye Home with Medflow EMR is supposed to give Medflow customers the opportunity to reach out to new patients and share qualitative educational material with existing patients. Patients in turn will benefit from the easy availability of relevant information that will help them understand conditions and treatment procedures better. According to Jim Riggi, Medflow, Inc. President and CEO “Having patients arrive more informed and prepared for their visit gives patients the freedom to make quality decisions about their healthcare.”